BCG power and flexibility is based on a perceptive, user-friendly web-based system which enables you to build optimized, high-impact emails with breath-taking ease.

• Sophisticated Mail-Merge personalization
• Unlimited Email Campaigns & Subscriber Lists
• Email Campaign Scheduling for events, products and more
• HTML email editor for beautiful emails that your clients will love
• List Management and segmentation
• Trigger-Based Autoresponders upon client registration
• Track Opens, Clicks & Bounces and deal with lists automatically
• Graph-based Stats & Reports show campaign’s performance

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

Today e-mail marketing is an integral part of every business online and considered to have the highest ROI out of all media communication channels available. It is cheap, measurable and progressive way of advertising. Success of any business online or offline relies on maximizing sales while minimizing expenses and email marketing allows you to do both.
A successful and well executed email marketing campaign will help your company:

• Increase Sales Conversion
• Generate Repeated Sales
• Up-sell and Cross-sell Products or Services
• Receive Feedback from your Customers
• Encourage your Web Users to Make Offline Purchases